tazaldoo UG (haftungsbeschränkt)
tazaldoo is developing a browser-based application that allows research for relevant content and sources in social media such as Twitter, Facebook or Youtube. We address three aspects:
1. Curation: From a continuously updated source portfolio, which is created with the use of cultural and linguistic expertise of the members of the global network of journalists MundusMedia, relevant experts are curated and tracked via gateways with Twitter, Facebook, YouTube or Blogs and put into our database. Users can also add their own networks of sources.
2. Verification: All content from the curated sources are subject to a metadata analysis. This determines in real time whether a source or content tends to be trusted, using for example by profile data information, linked and related content or search engine results and web services. The results are evaluated and treated by an index of credibility and authenticity that helps customers clarify questions for further research. In case of suspected fraud the software will flag the respective content or source.
3. Personalization: Respecting user feedback, the software creates a personalized user profile, which is used to display further relevant content. The graphical representation of the feeds is a dashboard interface.
tazaldoo is a Berlin-based tech startup that brings social media into the newsroom as a reliable source for reporting. We will provide journalists and other knowledge workers with tools for automated analyses of social media content, and enable them to find, evaluate and use it professionally/in their daily work routine. The tool helps to reduce/minimize/eliminate the biggest drawbacks of using social media as a source: noise, hoaxes and manipulation.
Year of Foundation: 2012
Institute: Department of Computer Science
Mentor: Prof. Freytag