With biopinio Pollion launches the first app that specializes on surveying organic consumers. The many benefits of mobile research moved the company to rely on the smartphone technology: Compared to traditional forms of market research biopinio has the advantage of providing time and location independence, high participation rates, fast response and cost advantages. The answers also have a higher authenticity and precision, since the organic consumers can be consulted directly at the point of sale or the actual consumption of the product. The company plans further apps in mobile research.
Dr. Nicolas Scharioth
Dr. Jörg Ossenkopp
biopinio is a mobile research app specifically for the organic industry: By providing a user panel consisting of organic consumers companies can quickly gain insights into their consumer behavior. The technology allows users to answer polls at their convenience. Other apps in mobile market research are being planned.
Year of foundation: 2014
Institute: Institute of Social Sciences
Mentor: Prof. i.R. Dr. Dr. h.c. Bernd Wegener