BOUTIQ provides social media content monetization tools to the rising number of online fashion inﬂuencers. The main target group consists of so-called Micro-Inﬂuencers with limited access to monetization solutions.
For this purpose the team has developed the concept of a digital online boutique, the BOUTIQ. Selected influencers receive the opportunity to open such a BOUTIQ, manage it and upload their outfits alongside additional interesting content and information. Influencers can direct their followers to their BOUTIQ through personal links and can integrate their BOUTIQ content into other social media acitivities.
BOUTIQ allows interested advertisers to tap into the influencer pool in order to run influencer marketing campaigns and activities. Based on the usage data from the online BOUTIQs the target group of the advertiser can be matched with the follower bases of the influencers. A proprietary social media tracking tool allows for the selection of only quality influencers for those measures.
The international founding team has gained signiﬁcant experience in the area of mobile marketing and ad-tech. The team consists of Eugenio Warglien (Product Management, Business Development & Business Administration), Nakul Ganesh Selvaraj (Product & Technical Development) and Niklas Hildebrand (Sales, Marketing & Business Development).
Eugenio Warglien (Product Management)
Niklas Hildebrand (Sales & Marketing)
Nakul Ganesh (Product Development)
BOUTIQ enables the rising number of Social Media Influencers to monetize their online content in an easy and transparent way.
Date of foundation: 06.07.2017
Mentor: Prof. Dr. Daniel Klapper
Institute: Institute of Marketing