Seal of QualityThe brand, Humboldt-University zu Berlin, is known globally and embodies more than the harmonious unification of research and teaching. It has become widely recognised as an international archetype, proudly standing for scientific excellence.The origins and scientific nature of a spin-off from the Humboldt-University is easily communicated via simple means - the so-called Seal of Quality, which is based on the famous HU emblem. This visual form creates a positive image transfer from the strong brand of the Humboldt-University towards the weaker brand (being yet unknown) of the spin-offs. Thus it increases the attractiveness to investors and other stakeholders. The Humboldt Seal of Quality stands for ambitious and genuine spin-offs and is a symbol for the competent, high-grade transfer of knowledge and technology between science and business. Spin-offs, which carry the Seal of Quality in compliance with the respective criteria mentioned below, are allowed to use it in all of their public relations. In this way, they consistently show their affinity to the university - even in the period after their start-up. |
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Flyer Humboldt Seal of Quality
